WASHINGTON’S LOTTERY PROMOS
Lottery = promos. But promos ≠ get-it-done-and-out-of-the-door traditional BTL.
Here are a few examples of how we managed to craft some sweet executions under pressure from sales.
Win a tour trip with a country star. Courtesy Gigtours.
Win a vacation to a sunny destination. Courtesy Alaska Air.
Limited number of Raffles tickets. TV Spots.