WASHINGTON’S LOTTERY MR WINBIG
What started as print ads quickly turned into a bigger nuisance.
Mr Winbig. Purveyor of Useless Holiday Tips and the only good one that mattered. I.e. give the gift of Scratch.
Not a campaign that made everyone laugh. Some wanted it banned. Others said Mr Winbig is a creation of some demented, doped out mind. Complaints were lodged at the Governer's office and discussed at the State session.
Did I mention, it got the lottery record sales?
TV spots.
Radio spots.
Microsite. (RIP Courtesy EOL Adobe Flash.)
Valentine's Day microsite. (RIP Courtesy EOL Adobe Flash.)
Print ads (finally!) and posters.
Billboard.
OOH with lines like "This holiday, don't sit around watching movies in your underwear. The flight attendants get really mad." "Ask before you sit down. Not every bearded man in red is actually Santa Claus." "Caroling is only appropriate in the winter. Singing on someone's doorstep in July is awkward."
A life size MOTION ACTIVATED CUTOUT inside malls encouraged shoppers to scan their gifts and find out if they had picked something up good for their loved ones. A randomly chosen audio response from a fun bank of pre-recorded Mr Winbig comments would then play and effectively rip apart their choice. Examples: "That's a nice gift. Have you considered shopping when you're sober?" "That's a nice gift. It reminds me of the one my dog Winkles left me on the kitchen floor."
Lots of DOWNLOADABLES, etc. This one, from a series of hot cup insulators, gives tip #16: "Don't ask short people dressed in green where the workshop is. They get really mad."
Giveaway GIFT ENVELOPES for gifting Scratch tickets. One of the lines on them is: "Holiday time means family time. Here, this will numb the pain."
Here’s the CASE STUDY OF “Are you guys on crack?”