UNILEVER TARO
This is not advertising. This is writing stories for kids. And they come from personal adventures and experiences. This was fun. Really. Something we show our kids as they’re growing up now.
Here are a few stories in print and TV (that eventually became comic books). They started a long-running campaign that became part of Indonesian schoolkid folklore.
Each TV SPOT is followed by its corresponding PRINT ad.
This TV SPOT spot had a cliffhanger in between...
...and so did its PRINT ad: A double spread followed by a single page.
