THE LINCOLN MOTOR COMPANY
A sweet gig for some of the nicest, sanest people I’ve met gave me a chance to do the kind of work I absolutely love doing: Cool, youthful, interactive stuff…and music related, at that.
On hindsight, I can only thank my stars I did this gig after some initial hesitation. More importantly, I thank the wonderful ladies and gents who doggedly made sure the idea was beautifully produced.
Now here’s a first: An algorithm developed together with a large team of digital and music professionals that literally translates facial features into a music track. THE LINCOLN MOTOR COMPANY, the official GRAMMYS 2015 ‘non broadcast sponsor’, is a brand that believes every person is a unique individual. So we thought every person should have a unique sound during music’s biggest night. We called it THE MUSIC SELFIE EXPERIMENT. It’s fun. It’s simple. It takes your selfie and turns it into a song. Yours.
TV spot.
Website.
Case study.
After its launch, the Music Selfie Experiment earned over 63 million impressions, 316,000+ visitors, 257,000+ completed selfies and an unprecedented 81% completion rate. During the Grammy’s broadcast itself, Lincoln commanded a staggering 55% of all social traffic. That's ten times more than the Grammy's official automotive sponsor, Hyundai. Ha!