SUBNATION
I love doing stuff focused on youth. I love listening to and watching youngsters out there who effortlessly carry the burden of next with cool callousness. The older I get, the more I love doing youth brands. (Spare me the psychoanalysis.)
So, when I got involved with a startup that needed a tone, voice and spunk for a brand new brand (an original content platform) involving gaming, esports, style, art, music and tech, I was all...hell yeah!
Woke up one Saturday morning after a large Friday night and just, like, wrote this MANIFESTO. And recorded my voice. And slapped it on this LOGO, a GIF, that we had developed. That was my "Samuel Taylor Coleridge / Kubla Khan" stream of consciousness moment. Wrong. That was my "let's just get this done and watch the footie on telly" bargain.
The MANIFESTO in color. And minus the accent.
A bunch of WILD SOCIAL POSTINGS intended for WTF.
GIFS as TEASERS in SOCIAL MEDIA.
LOGO as GIFS. GIFS as LOGOS. Something like that.
LOGO as a CURSOR on the website that digs deeper into the rabbit holes of youth subcultures. A BRAND SYMBOL for social media, festivals, events and the vast underground.
The mothership. The WEBSITE and LANDING PAGES that lead readers and followers into trends, analysis, conversations, predictions, point of views of cultural experts on a FOMO basis every week.
EDITORIAL GUIDELINES for writers, artists, designers and contributors to make sure the brand keeps the TONE and VOICE it deserves.
And lastly, this MANIFESTO VIDEO. I don't fancy it much. Too many corners (and people) were cut in the name of “let’s get scrappy”. But it's here, safely tucked away at the far end of the page. Grudgingly enough. Cheekily enough.