NISSAN
"Il a été le meilleur des cas. C'était la pire des époques." That was my time in Paris. Here is the "il a été le meilleur des cas" part.
A difficult brief from Nissan Europe. One blockbuster commercial for two differently priced vehicles. It led to a smart solution of re-creating a “West Side Story” but with opposing gangs of urban cars. The easy part ended there. Shot in Berlin and post-produced in Paris, it’s probably my toughest till date. Probably worth it; I’d like to think.