NETFLIX MUSIC DOCUMENTARIES

TwentyTwenty, the worst year ever, suddenly decided to finish off on a nicer note for me. An old project came back. The topic was something I love: Music. The people were folks I have great affection for, and from a part of the world j’adore: The Great Pacific Northwest. The only problem? Time. Well, okay fine, whatevs.

So a skeletal crew ungrudingly rolled up their sleeves upsetting a very deserving festive period and helped put together a launch for NETFLIX MUSIC DOCUMENTARIES for The Grammys in record time. Not only what was asked delivered, but more was requested by a happy client. Enough reason to get hammered during NYE and nurse a telharmonium sized hangover the week after.

The concept came from a truth. A song is a story. A song doesn’t just come out of nothing. A song is someone’s story first and a song afterwards. A musician is a human before being a musician. It is the human that makes the music. Once you know that backstory, the real stuff, the pain, the triumph behind it all, that is when you appreciate not just the music but the musician even more.

To narrate all this, featuring iconic musicians and artists, we got D Smoke: Winner of Netflix’s Rhythm + Flow Talent Competition Season One and a freshly nominated Hip Hop artist at The Grammys. 


The Manifesto Video that was meant to be released as an ANTHEM SPOT at The Grammy’s. But it was eventually released worldwide as part of a bigger creative platform for Netflix Music Documentaries at the Netflix Tudum Global Fan Event. I had the good fortune to work on that too, fyi.



The CREATIVE PLATFORM for Netflix Music Documentaries that was wrapped around the anthem (featured above) at the 3-hour plus event. The segment is about 7 minutes long.



The BROADCAST SPOT intended for The Grammys that ran into a series of postponements due to the pandemic.



The BROADCAST SPOT featuring D SMOKE intended for The Grammys. Same postponement story as above.