MICROSOFT
Here’s another one for the long running series of “great creative work that doesn’t win pitches”.
I had the pleasure of heading the creative part of a huge global network pitch for MICROSOFT. The brief? Take on Google Chromebook that’s seriously whipping our ass. Cool. A great brief that ignited an admirably dogged bunch of creatives who rarely shy away from a fight.
I kicked off a tightly strung creative presentation with this piece that, everyone swore, was destined to get us the business. Except, the client who briefed us wasn’t the client who was being presented to.
Classic.
This piece, that FILM.
An offer if you junk Chromebook for Microsoft. Send your junk electrons (spam, etc. emails) to us on Earth Day. Data artists will recycle them and create beautifully visualized animation videos that will be featured on DIGITAL BILLBOARDS, etc.
