DISNEY PLAYMATION
Playmation is a system of toys, wearables and companion apps from Disney and Hasbro designed to keep kids active by replacing screens with ‘pretend play’.
I was summoned on this pitch project by folks I love and admire. I was to go solo, like a lone wolf. "Meet our hired gun", is how I was introduced on an SOS briefing call one weekend. Kinda made me feel a bit like a Forsythian sharp shooter, I must admit. No pressure.
A week later, this is where I landed. Helped along the way by minimum interference and quiet confidence on the part of those who had hired this gun. Job done. Pitch won. Merci beaucoup.
The MANIFESTO VIDEO that was put together in less than two days (casting to shoot to edit, sound and final touches), thanks to a wonderful producer; the Sancho Panza to my Quixotery.
The MANIFESTO that was printed almost as big as a billboard. Classic pitch theater. Plus a bunch of larger-than-life pitch POSTERS eventually intended for OOH and SOCIAL.
PS: My kids are still waiting for their tees.
