AXE
When Axe came to Asia, everyone said: “Well, it’s Axe, that should be easy.” But nothing was far from the truth. The bar was already set very high by our better off English cousins at the London office.
An insane amount of ideas later, we did manage to make a mark; and have a great time. Not too often does one get to work on a brand that demands you have loads of fun. And a bit of mischief.
TV spots.
Print and posters.
Giveaway car dangler.
Retail.
Transit poster for Axe HANDWASH.
Giveaway tees for Axe BODYWASH.
Transit poster for Axe BODYWASH.
Magazine ad for Axe FACEWASH.
